Purpose of the firm and is part of which level of strategy

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Reference no: EM132241292

1. Start-up marketers may use? ________ through sites such as Kickstarter.com to raise the necessary capital to get a new product to market.

A. crowdfunding

B. simulated market tests

C. value? co-creation

D. ideation

E. beta tests

2. Identifying and targeting market segments that may be as small as just one individual is known as? ________.

A. micromarketing

B. geotargeting

C. usage segmenting

D. psychographic segmenting

E. geodemography

3. The time the cook spends flushing out the chemical irritant released by the onions that caused her eyes to water is an example of :

a) task time b) setup time c) waiting time d) processing time

4. The mission and vision statement provides the purpose of the firm and is part of which level of strategy:

a. The "Functional" level

b. The "Corporate" level

c. The "Business" level

d. The M & V is not a strategy

5. All of the following are characteristics of the administrative decision making model, except:

a. Satifying Conditions of certainty

b. Limited information about alternatives and outcomes

c. Vague problems and goals

d. All of these are characteristics of the model

Reference no: EM132241292

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