Reference no: EM131764471

Come up with a business idea of a product or service you would like to offer, and create a Marketing Plan. You will work on continuing to develop this Marketing Plan every week and will turn in a Final Marketing Plan by the end of class. 1.To get things started, create a section introducing your product or service and come up with a creative name for your business. 2.Create sections called "Case Studies" and "Marketing Plans". ?Under those sections, conduct research on case studies related to other similar products or services and describe how your product or service will be better than that of the case study that you research. When referencing the information for your competitor's case study, remember to cite properly in APA format. ?Under the marketing plan section, also conduct research, and use at least one citation to describe the importance and purpose of creating a marketing plan. You will use research from articles and other sources, so you will have to write in APA format and create a citation/reference page.