Purpose of channel intensity channel management decision

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Which of the following statements best expresses the purpose of a channel intensity channel management decision?

A-to positively impact how easily accessible the product or service is for customers

B-to determine how channel relationships are used to execute the tactical marketing plan

C-to gain the most efficiency and effectiveness in terms of how the universal marketing functions get executed

D-to dictate the ability to directly control actions throughout the channel of distribution

E-to define the number of nature of organizations which make up the channel of distribution

Reference no: EM131763246

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