Reference no: EM133758198

The Short Case: As soon as you graduated from the UC business school, a small company that specialized in the production of biochemicals used in animal feed manufacturing hired you as a production manager. The company has been striving for domestic market share and has been well-footed since its inception. A few months later, you were promoted to the new CEO due to your hard work ethic. You have identified a global business opportunity and have determined potential international markets for your existing or proposed goods and services. You found the need to expand the business after critically observing the company's marketing and strategies.

Writes an international business plan to be submitted to the board for approval.

While specific requirements may vary depending on the organization and the nature of the project, a typical format for an international business plan may include the following sections:

Executive Summary:
A concise overview of the entire business plan.
Summarizes the international business venture's key points, goals, and strategies.
Introduction:
Provides background information on the company and its current status in the domestic market.
States the purpose and objectives of the international expansion.
Market Analysis:
Examination of the target market(s) abroad, including size, growth trends, demographics, cultural factors, and legal/regulatory environment.
Conduct competitive analysis identifying major competitors, their strengths, weaknesses, and market positioning.
Product/Service Description:
Provide a detailed description of the product or service to be offered internationally.
Explanation of how it meets the needs and preferences of the target market.
Marketing and Sales Strategy:
Outlines the marketing tactics and channels to reach the target audience.
Pricing strategy considering local market conditions, competition, and cost structures.
Sales approach and distribution strategy, including partnerships or alliances.
Operational Plan:
Details the logistical and operational aspects of conducting business internationally.
Cover production, supply chain management, sourcing, and any necessary adaptations to local conditions.
Management and Organizational Structure:
Detail the profiles of key personnel involved in the international venture and their roles.
Provide a description of the organizational structure and decision-making processes.
Risk Assessment and Mitigation:
Identification of potential risks and challenges associated with international operations.
Strategies to mitigate risks related to currency fluctuations, political instability, legal issues, etc.
Financial Plan:
Projections of revenue, expenses, and profitability for the international venture.
Breakdown of investment requirements, funding sources, and expected returns.
Implementation Timeline:
Schedule outlining the key milestones and activities necessary for the successful implementation of the international business plan.
Specifies responsibilities and deadlines for each task.
Conclusion:
Summary of the main points presented in the business plan.
Restatement of the objectives and expected outcomes of the international expansion.