Purpose and gain consent at the beginning of the survey

Assignment Help Marketing Research
Reference no: EM133336362

Case: For this assignment, you will use your team's research question from Team Assignment 1 to assist you with individually creating a survey questionnaire. Although you will develop this assignment on your own, you will collaborate next week to combine the individual surveys into one comprehensive survey.

Research Question: How can local companies employ strategic measures to survive international competition?

In an MS Word document, include the following items.

• Introduction - Use your team's research question to guide the survey. Provide an introduction to describe your team's research topic along with context learned in your literature search.

• Create a Survey Questionnaire:
o Based on your refined research question and using the readings to guide you, develop a set of questions that will help you collect the information you will need to answer your research question.

o The survey should be composed of a variety of question types, including but not limited to, Multiple-Choice, Single - Response Scale, Multiple-Choice, Multiple-Response Scale, Likert Scale Summated Rating, and Numerical Scale.

o Use the Westcliff University Survey Question Guidelines below to create your survey questions.

o Under each question, include a one sentence statement USING ITALICS which explains why you recommend each question be added to this survey.

Westeliff University Survey Question Guidelines

• State the purpose and gain consent at the beginning of the survey. After stating the purpose, make the statement "By completing this survey I am giving permission for my data to be used for educational purposes only. I also understand that I may quit the survey at any time if I feel uncomfortable in any way."

• Survey data should be anonymous - in other words do not collect any information that would connect the participant to the survey. Do not ask for names, addresses, email addresses, or phone numbers.

• No questions should be asked that will make the respondent feel stigmatized or cause them emotional distress.

• No questions should be asked that will cause respondents embarrassment or mental distress.

o Respondents SHOULD NOT have to admit to any illegal or stigmaitizing behavior.

Verified Expert

The attachment is survey on strategy for local company to sustain in international competition.Questions of different types included.Questions are from different aspects of the organization as well.References are included.

Reference no: EM133336362

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