Purchasing slow fashion clothing for this target market

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Provide a brief response to each of these questions:

What needs are fulfilled by purchasing slow fashion clothing for this target market?

Draw from concepts such as utilitarian vs. hedonic, psychogenic, Maslow’s hierarchy, McClelland’s achievement, power, affiliation, uniqueness.

What is your assessment of the target’s goals (end-state) in purchasing any casual clothing?

What are the motivational conflicts that this target might experience when considering slow fashion vs. fast fashion?

What is your assessment of the target’s emotional responses to slow fashion? (Affect)

What level of involvement would the target generally possess regarding fashion in general?

Reference no: EM132222796

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