Purchasing service can be more difficult decision

Assignment Help Operation Management

Reference no: EM132266400

1. True or False: In the new task buying situation customers are buying something that they have purchased regularly in the past – such as light bulbs for the office, ink or paper for the printer, or renewing licensing/access for particular software, etc.

True

False

2. True or False: According to the textbook, purchasing a service can be a more difficult decision than purchasing a product because the customer cannot always envision what the service is/does.

True

False

3. True or False: According to the textbook research reports that firms with 100 – 500 employees have approximately 7 decision-makers involved in the buying process.

True

False

4. True or False: According to the textbook, an “influential” is an individual who is recognized as an authority in a specific discipline, product/service, or industry.

True

False

5. True or False: According to the textbook 20% of your company’s future revenue will come from just 80% of your existing customers.

True

False

Reference no: EM132266400

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