Purchasing process is essential for marketing success

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Reference no: EM133661551

Question

Organizations are social constructions. Therefore, "organizations" do not buy things. Rather, individual employees-usually more than one from different departments and organizational levels-make purchase decisions on the organization's behalf. Understanding the personal motivations of these individuals and their influence on different stages of the purchasing process is essential for marketing success. Explain.

Reference no: EM133661551

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