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Purchasing decisions every day

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As consumers we make purchasing decisions every day. maybe without being aware of it, we are constantly comparing perceived value and cost to make these decisions. Sometimes we choose to buy a product from a firm pursuing a cost leadership strategy, sometimes from one pursuing a differentiation strategy. Is that so? Why?

Please tell the class about one or more products you have purchased whose manufacturer(s) followed a cost leadership strategy and one or more products you have purchased whose manufacturer(s) followed a differentiation strategy. For each product reflect about why the manufacturer's strategy was successful in capturing you as a purchaser. do you understand some things about the seller's approach that you didn't before? How will your new knowledge impact your future buying decisions? Make sure to use your posts to demonstrate your understanding of the unit's material by using its vocabulary and applying its theories to your experience. answer with reference.

Reference no: EM131249078

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