Purchase throughout the process

Reference no: EM133711121

Question: The major difference between AIDA and the Path to Purchase model is: Responses The Path to Purchase indicates that the consumer makes choices independent of the market. The Path to Purchase indicates that the consumer makes choices independent of the market. AIDA relies on a circular path as the consumer consistently engages with the purchase throughout the process. AIDA relies on a circular path as the consumer consistently engages with the purchase throughout the process.

Reference no: EM133711121

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