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IMAGINE you are the manager of an electronic company based in China and you are required to negotiate and sign a contract with Dell on the purchase requisition of the electronics component (accessories and parts).
In your negotiation with this electronic company on the purchasing process, consider the factors that has an impact on the ethical (and unethical) behaviour in this business relationship bewteen your China-based company and Dell. Identify ONE factor that you think has the most impact on your ethical business practice. Support your view with a relevant example.
What is a social hierarchy? Why is it important to understand social hierarchies? - Using the Chapters that we have read define social hierarchy.
Include the following items in your presentation: What about special pricing for some markets or customers?
during an office meeting members of your marketing team tell you that they would like to know the different types of
1 what is the role of marketing in society? do marketers need to engage in socially responsible or cause-related
A company currently has 2000 bonds issued with a par value of $1000 and a price of $750, What are the weights of each of its capital components?
Marketing Presentation - Discuss the importance of environmental scanning within the Marketing Environment. Definition of Environmental scanning
Explain the role of secondary data in gaining customer insights. Where do marketers obtain secondary data and what are the potential problems in using it?
Explain The Marketing Mix- Price and Explain both situations as fully as possible including any effect on your opinion of or attitude towards the brand explaining why you bought the thing you thought was over-priced
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry?
Describe the company and its main products. Specify the main benefits of the products and why customers should prefer the products over the competition.
Case study about the snickers achieving promotional integration with a universal appeal Hunger
Research software mentioned in this chapter, such as software for assisting in project selection, enterprise project management software, BSM tools, etc. Find at least two references and summarize your findings in a two-page paper.
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