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Purchase Motives – Product/Service
Primary (incipient) Buying Motives – the strong reasons to buy categories of products or services Secondary (selective) Buying Motives – the reasons for selection of a particular brand Patronage Motives – Store (the reasons a consumer chooses to shop at a certain store)
Location convenience
Transaction speed and convenience
Merchandise assortment and accessibility
Price
Services offered
Ambiance
Personnel
Other patrons
List the reasons, in priority order, for shopping at your primary supermarket.
Marketing is a very important function with any business and is defined by the American Marketing Association s; “the activity,
Explain three to four ways to create a supportive communication environment. Describe a response that is defensive and a response that is supportive. Discuss why supportive communication is important in project management.
Most U.S. and some European airlines now impose additional charges for everything but a seat on the flight. Specific seat selection, baggage, beverages, and nearly every amenity that was once included in the ticket price is now a source of “ancillary..
Explain the concepts of empowerment, self-managed teams, and cross-functional teams, and develop an essay that argues for their inclusion in either a tall or flat organizational structure.
Using a table, list and briefly describe the three types of cross-functional supply teams. In your opinion, which cross-functional supply team has the most merit for improving the purchasing and materials management function? Support your opinion
Samuelsson Industries can produce its own motors for a $60,000 fixed monthly cost and a $50 variable cost per unit. Illustrate what option should be chosen if monthly demand is 1200 units.
discuss a situation when a leader refused to change their leadership style or did not recognize a need for change in
The job of manager is essentially problem-solving. Everyday life in organizations poses a myriad of problems, large and small, serious and trivial, predictable and unpredictable. Describe a complex problem that you were able to successfully solve usi..
What three important developments of globalization will affect managers? Why should managers learn about international management?
answer following questions in 1-2 paragraphs each keep it simple and to the point a considering the vital role of an
Include what conclusions about your own communication style you can draw from an analysis of the reading and personal self-reflection, include what your communication plan is for successful completion of your program of study.
Using PERT, Ed Rose was able to determine that the expected project completion time for the construction of a pleasure yaht is 21 months and the project variance is 4.
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