Purchase motives-product and service

Assignment Help Operation Management
Reference no: EM131753757

Purchase Motives – Product/Service

Primary (incipient) Buying Motives – the strong reasons to buy categories of products or services Secondary (selective) Buying Motives – the reasons for selection of a particular brand Patronage Motives – Store (the reasons a consumer chooses to shop at a certain store)

Location convenience

Transaction speed and convenience

Merchandise assortment and accessibility

Price

Services offered

Ambiance

Personnel

Other patrons

List the reasons, in priority order, for shopping at your primary supermarket.

Reference no: EM131753757

Questions Cloud

What is the nuclear option : What is the “nuclear option” and how is it related to the filibuster?
Cracking and packing congressional districts : Explain what is meant by “cracking and packing” congressional districts for partisan gain.
Explain your rationale for the code you created : Describe and explain your rationale for the code you created. Why are the standards you present important in your profession?
College press publishes textbooks for college market : College press publishes textbooks for college market. The demand for college textbooks is high during beginning of each semester-then tapers off during semester
Purchase motives-product and service : Primary (incipient) Buying Motives – the strong reasons to buy categories of products or services
Disadvantages of backward vertical integration strategy : What are the strategic advantages and disadvantages of a backward vertical integration strategy?
Describe the adaptive strategies proposed by miles and snow : Describe the adaptive strategies proposed by Miles and Snow.
Goods and services to support higher safety standards : In your opinion will consumers be willing to pay more for goods and services to support higher safety standards?
Introduce products that adequately get innovation job done : Identifying opportunity is never enough. Companies face significant challenges when they seek to introduce products that adequately get the innovation job done.

Reviews

Write a Review

Operation Management Questions & Answers

  Marketing is very important function with any business

Marketing is a very important function with any business and is defined by the American Marketing Association s; “the activity,

  Create supportive communication environment

Explain three to four ways to create a supportive communication environment. Describe a response that is defensive and a response that is supportive. Discuss why supportive communication is important in project management.

  Additional charges for everything but a seat on the flight

Most U.S. and some European airlines now impose additional charges for everything but a seat on the flight. Specific seat selection, baggage, beverages, and nearly every amenity that was once included in the ticket price is now a source of “ancillary..

  Explain the concepts of empowerment

Explain the concepts of empowerment, self-managed teams, and cross-functional teams, and develop an essay that argues for their inclusion in either a tall or flat organizational structure.

  Describe the three types of cross-functional supply teams

Using a table, list and briefly describe the three types of cross-functional supply teams. In your opinion, which cross-functional supply team has the most merit for improving the purchasing and materials management function? Support your opinion

  Illustrate what option should be chosen if monthly demand

Samuelsson Industries can produce its own motors for a $60,000 fixed monthly cost and a $50 variable cost per unit. Illustrate what option should be chosen if monthly demand is 1200 units.

  Describe a situation when a leader refused to change their

discuss a situation when a leader refused to change their leadership style or did not recognize a need for change in

  Solve using creative problem solving skills

The job of manager is essentially problem-solving. Everyday life in organizations poses a myriad of problems, large and small, serious and trivial, predictable and unpredictable. Describe a complex problem that you were able to successfully solve usi..

  Important developments of globalization will affect managers

What three important developments of globalization will affect managers? Why should managers learn about international management?

  Considering the important role of an operations manager

answer following questions in 1-2 paragraphs each keep it simple and to the point a considering the vital role of an

  The role of communication and effective leadership

Include what conclusions about your own communication style you can draw from an analysis of the reading and personal self-reflection, include what your communication plan is for successful completion of your program of study.

  Expected project completion time for the construction

Using PERT, Ed Rose was able to determine that the expected project completion time for the construction of a pleasure yaht is 21 months and the project variance is 4.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd