Reference no: EM132301569

1. When purchasing a computer, factors the consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

A. hot buttons                         

B. informational alternatives               

C. evaluative criteria               

D. buying-decision choices                

E. consumer attributes

2. At the __________ of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

A. problem recognition stage            

B. information search stage              

C. alternative evaluation stage          

D. purchase decision stage                

E. post-purchase stage

3. You have just purchased a Sony MP3 player. As you head home from the store, you debate in your mind about whether your choice of the Sony brand was right or if you should have chosen the RCA one. This is most likely an example of

A. indecisiveness.                               

B. cognitive dissonance.                    

C. post-purchase distress.                  

D. market anxiety.                             

E. problem recognition.

4. For which of the following items would extended problem solving be used?

A. chewing gum                                 

B. a backpack                                     

C. a car                                               

D. cake mix                                        

E. jeans

5. A typical consumer would most likely use __________ when choosing a toaster, a restaurant for lunch, or a pair of sandals.

A. routine problem solving                

B. limited problem solving                

C. extended problem solving            

D. high involvement problem solving

E. integrated problem solving

6. Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

A. routine problem solving                

B. limited problem solving                

C. extended problem solving            

D. simulated election                                   

E. integrated problem solving

7. The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is called

A. a negative antecedent.                  

B. perceived risk.                               

C. temporal uncertainty.                     

D. spatial uncertainty.                             

E. buyers' remorse.

8. Negative consequences associated with perceived risk include

A. physical harm.                       

B. purchase amount required to buy the product.

C. product performance.            

D. that friends won't approve of the purchase.

E. all of the above are negative consequences associated with perceived risk.

9. __________ is a favorable attitude toward and consistent purchase of a single brand over time.

A. Brand bias                                      

B. Brand discrimination                     

C. Brand loyalty                                   

D. Brand preference                          

E. Selective perception