Purchase during the thanksgiving sale activities

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Reference no: EM132252461

Markjeting 360 Choose one brand or a product that you would like to purchase during the Thanksgiving Sale activities that happen during the Thanksgiving break (e.g., Black Friday). (If you don't have plans to buy anything during Thanksgiving, choose a brand or a product whose pricing and promotional strategy you would like to follow during the Thanksgiving Sale.)

To complete this assignment, you have provide answers to the following questions:

1. Identify the pricing strategy the company used for the brand you selected.

2. In your opinion, was this a successful pricing strategy for this company? If yes, why? If no, why not?

3. Identify the promotional strategy the company used for this brand.

4. In your opinion, was this a successful promotional strategy for this company? If yes, why? If no, why not?

5. State at least one alternative pricing and promotional strategy that the company could have used for this brand during the 'Thanksgiving Sale'? Justify your answer.

Please type your answers to the five questions above into the box that appears after clicking the tab 'Write submission' next to the section titled 'Text submission'. Please be brief; your answer should be written in clear and concise language (a maximum of 200 words).

Reference no: EM132252461

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