Publisher also the analyst making about price elasticity

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Q. In an article about the financial problems of USA Today, News week reported which the pa per was losing about $20 million a yr. A Wall Street analyst said which the paper should raise its price from 50 cents to 75 cents, which he estimated would bring in an additional $65 million a yr. The paper's publisher rejected the idea, saying which circulation could drop sharply after a price increase, citing The Wall Street Journal's experience after it increased its price to 75 cents. Illustrate what implicit assumptions is the publisher also the analyst making about price elasticity?

Reference no: EM1315384

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