Reference no: EM132930209

You are the Placement and Career Planning Director of Practical University.

1. Your task is to publish an annual report consisting of survey data reflecting:

a. beginning salary for each degree

b. include high, low, average and total number of job offers made through your office

2. Need a survey completed by graduating students (percentage of survey returns over recent years has dropped.)

3. Sixty percent receive job contacts through your office but only 36% report the salary data.

4. Report is useful for following reasons:

a. Can help assess marketability of university's products (graduates)

b. Can be useful in determining which majors are in most demand

c. Can serve as a career-counseling guide for students beginning their academic programs

5. Quality of report depends on having complete and current data from students.

6. Send a letter to most recent alumni (graduates) requesting they complete and return the survey (survey remains anonymous).

7. Data will be compiled into stats by major field of study.

8. Questions to ask yourself:

a. Consider what might motivate students to comply with your request.

i. Pride in their university?

ii. Provides help for upcoming graduates?

iii. General cooperativeness being an alumni?

iv. Incentives?