Public transportation instead of drive cars

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You had to come up with an advertising campaign that would work to urge people to take public transportation instead of drive cars. Now, imagine an advertising campaign that wouldn't work in attempting to get people to take public transportation. You don't have to describe it in detail, but describe a strategy that you think wouldn't work in order to get people to change their behavior. Cite either a concept (one of the terms in bold) or a study from the Branscombe and Baron readings.

Reference no: EM133259733

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