Public service organization has found that its membership

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Reference no: EM13904830

A public service organization has found that its membership consists almost entirely of wealthy Caucasian women over 60. While it has been open to males for decades and has sought to diversify its membership across age, income and ethnic groups, it has not succeeded.

What do you think the decision and the information needs should be in this case? Should the first priority be to determine why previous efforts have failed? What alternative courses of action would you recommend evaluating through research?

Reference no: EM13904830

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