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Public service announcements presentation

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Public Service Announcements Presentation

You are a volunteer at a non-profit organization that discourage texting and driving. This organization is thinking about using a celebrity to appear in their public service announcements.

Prepare a slides PowerPoint presentation with speaker's notes addressing the following:

1. How does celebrity endorsement work as a form of marketing communication?

2. What are some disadvantages in using celebrity endorsement?

3. What should this non-profit organization watch for when selecting a celebrity?

4. Is this form of advertising effective in altering the behavior of people your age?

Reference no: EM132547795

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