Reference no: EM132277383

1. A good public relations program:

Manages the firm's public image and its relationship with the public.

Is separate from the company's public affairs program to avoid conflicts of interest.

Should be primarily reactive, responding to issues as they arise.

Is necessary only for highly vulnerable companies.

2. The public scrutiny following a corporate crisis can have a political, legal, financial, and governmental impact on its business.

a. true

b. false

3. An organization's public relations programs may vary by country depending on the culture, social mores, or political systems.

Stayed about the same.

Increased somewhat.

Increased dramatically.

Decreased.

4. The way an organization presents itself to its stakeholders is known as the corporate reputation.

a. true

b. false

5. Key employees must be identified in advance of a crisis so that they are ready to address the issue.

a. true

b. false

6. Global businesses that have extended their public relations strategies worldwide should:

Ensure that communications with local media take place in the area's native language.

Never decentralize their global public relations programs to ensure the company has "one voice."

Assume that there is no anti-American sentiment in the countries where they have operations.

Ignore local customs and emerging issues in the locations where they operate.

7. The public has the ability to demand a certain level of performance from a firm through which stakeholder networks?

Consumer advocacy groups.

Government agencies.

A firm's employees.

Both A and B, but not C.

8. Which of these statements is (are) true regarding the general public?

They deal with businesses through an economic exchange.

This organizational stakeholder consists of individuals and groups found in society.

They are unable to influence a firm's reputation.

All of the above.