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Public Relations Exercise Prepare an organizational response to the following publicity issues.
Your company makes baby furniture. There has been a slight increase in the number of complaints regarding the trays of high chairs failing to remain locked. No infants have been hurt, and the tray is no designed to keep the child in place, there is a belt that is designed to do that. What should the response of the organization be? What (if anything) should the firm say to the public?
A member of the board of directors of your firm has been indicted on insider trading. What should the response of the organization be? What (if anything) should the firm say to the public?
There is a current hostage situation at one of your corporate locations. What should the response of the organization be? What (if anything) should the firm say to the public?
Your firm has decided to lay off 1/5th of its workforce, about 2200 workers. What should the response of the organization be? What (if anything) should the firm say to the public?
Your firm has been charged with hiring illegal immigrants. What should the response of the organization be? What (if anything) should the firm say to the public?
Explain how journalistic ethics affects marketing public relations professionals. Explain why building relationships with journalists is beneficial to marketers. How does ethical behavior guide these relationships
The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP.
There are a number of practical issues when considering how to put a programme such as the one described into practice. Discuss these in relation to the Audi case.
Do you agree with the following comment, and why ? "retailers that serve international markets are unnecessary because they serve no purpose; they only add cost and ultimately increase the price of the products we buy"
In considering Human Resources Management, culture does not have any impact on performance appraisal. Do you agree or disagree? Defend your position.
Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets.
Explain E-commerce- The web's potential advantage for business and what would you say are the two most important measures of a Web site's performance
Define each of the four major components of holistic marketing.describe how the company uses a holistic approach to marketing
Marketing management class assignment that requires reading a case study (see attached) attached and analyzing it. I have already completed the assignment
Brand "I" Assignment: Each student will develop a brand concept for herself or himself, in the professional space.
What are the key problem that Gupta should focus on in the short term and in the long term and how would you evaluate the crisis?
Find two examples of affinity portals and two examples of focused-content portals. For each example, surf the site and describe the services each site provides
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