Public relations can have strong impact on public awareness

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Public relations can have a strong impact on public awareness at a much lower cost than advertising can, and PR results can sometimes be spectacular. Despite its potential strengths, however, PR sometimes sees only limited and scattered use.

In honor of Mother’s Day JetBlue offered discounts when “fly babies” cried. Why would they do this?

Why don’t more companies try more PR stunts?

Reference no: EM132300742

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