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Public Relations: Awareness, Activities, and Issues
All questions response MUST include your SPECIFIC reference in APA format for each question. Please do not just post the text citation but tell me the page and paragraph or other source. All questions must have a reference or citation and please provide page and paragraph or other source
1. A public relations is used to create awareness of an organization using unbiased, objective third-party endorsement to relay information about the organization's products and practices. How then can you distinguish public relations from advertising and marketing in general?
2. Provide one example of a company that is pursuing traditional public relations activities. Provide one example of a company that is implementing public relations in a new and broader role.
3. What are some of the unique issues that confront public relations in the 21st century? What may be the primary areas of opportunity for public relations professionals in the years ahead? Be specific in your answer.
Give examples of at least two market failures and discuss how they represent challenges to free market understanding of business's environmental responsibilities.
Describe how the macro-environment affects the organization. Describe how/why control is an integral component of the manager's toolbox.
Explain If Northern Sludge issues an additional $15 million of common stock and uses this money to retire debt
Suppose low-income people are given vouchers worth $200 per month that they can use only to pay rent on housing. Use indifference curve analysis to show how the person could be as well off with a $200 cash transfer.
Do you think technology will eventually enable top managers to do their job with little face-to-face communication? Discuss.
Show the difference in how organizations purchase equipment and services from how they purchase services, and why these similarities and differences exist.
"Identifying a Global Leadership Team" you developed a strategy for identifying the top 15 percent of talent for development.
Diversity of thought in organizations - Why is diversity of thought important for today's organizations?
Would cultural differences be a major stumbling block for U.S. MNCs doing business in Mexico? For European firms? For Japanese firms? Explain your answer.
What obstacles would a CMO potentially encounter in the process of implementing a global business plan?
Explain An alternative strategy for Corben Inc. is to cancel the introduction of Zaturn and instead to spend the $40 million
Do you think there are gender-specific leadership or management traits?
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