Public relations and public communication campaign

Reference no: EM132205989 , Length: word count:3000

Assessment - Group simulation assignment

Group / Individual Simulation Assignment (3,000 words)

Students are required to develop a PR strategy for either:

a) a hypothetical client and prepare a public relations and public communication campaign for this client. Students need to show the purposes and reasons of the selected PRstrategy and campaign; or,

b) Students may, if they wish, choose a real company and a real PR issue (but not one of the companies or issues in Assessment 1 - David Jones, Malaysia Airlines, BP), undertakingthe same analysis as outlined in a).

Your report should be structured as follows:
- EEI cover page
- Cover page
- Contents
- Introduction
- Central section
- Conclusions
- Recommendations
- References

Reference no: EM132205989

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