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Public policy makers have developed a substantial body of

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Reference no: EM13391653

Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these reasons, an important step in developing an advertising campaign is:

A. The creative development of the message

B. Asking network censors what to cut out of the communication

C. Preparing a copy strategy statement

D. The social responsibility review

Reference no: EM13391653

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