Public criticism of marketing

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Reference no: EM132266871

1. An individual in the organization will be more likely to voluntarily assume the role of “follower” – instead of seeking the rewards and status of being the “leader” – when the organization is focused on competition with other rival organizations.

True

False

2. Public criticism of marketing, including legal and ethical criticism, largely revolves around:

Whether the marketers' products failed

Whether the marketers acted knowingly and with the intent to act unethically

Whether the marketers targeted a vulnerable population

Whether the marketers' actions resulted in harm to consumers

3. Your friend’s company has a reputation for having a strong organizational culture. Organizational culture

A has no effect on ethical decision making

B has been shown to be a result of ethical behavior

C has been shown to encourage ethical behavior

D has been shown to discourage ethical behavior

E may either encourage or discourage ethical behavior

4. Which of the following best describes a non-traditional student as defined by the Carl D Perkins career and Technical education Act?

A. A student seeking a career field in dominated by people of the opposite gender

B. A student from a low socioeconomic status household

C. A student born outside the US whose first language is not English

D. Single parent who has either custody or joint custody of a minor child

5. Which of the following database field types is best for only a phone number with an area code and hyphens?

A. Float

B. Integer

C. Numeric

D. Character

Reference no: EM132266871

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