Psychological processes affecting consumer behavior

Reference no: EM13295379

The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior.

What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car?

List the four main psychological processes and what should marketers do to manage these four psychological processes affecting consumer behavior?

Reference no: EM13295379

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