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Psychological processes affecting consumer behavior

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Reference no: EM132865317

The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior.

What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car?

List the four main psychological processes and explain what they mean?

Psychological Processes- Motivation, Perception, Learning and Memory Introduction..

What should marketers do to manage these four psychological processes affecting consumer behavior?

Reference no: EM132865317

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