Psychological and behavioral factors influence this market

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Imagine that you are working as an intern at an advertising agency and the agency just won a new account, a bottled team named Leafs Alive. The sale of bottled tea is surging, with the industry reaching $10.5 billion in sales in 2014.

1. What consumer trends are most likely driving the demand for this product

2. What cultural, social, psychological, and behavioral factors influence this market?

Reference no: EM132140175

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