Psychographic segment of the market is the target

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In this assignment you will evaluate a billboard advertisement for ("McDonald's"). Answer the following questions: What is the message in the ad? Why did they use the pictures, colors, fonts that they chose? Where will it be placed and why that location? (Describe a common location, such as a freeway or near a bank)? What demographic/psychographic segment of the market is the target? Take a picture of the billboard and include it with your paper. Note: Your picture must be original, it cannot be taken from an Internet source. ( in 300 words)

Reference no: EM132099167

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