Reference no: EM131318209
Marketing Research Report
Use the same company from your Week 2 assignment.
Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:
• Choose the target market for your product, and describe your target market in detail.
• Create a new product that would appeal to your market.
• Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
• Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
• Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
Format your assignment consistent with APA guidelines.
|
Understanding a real-time and time-critical system
: ITECH 7410: Software Engineering Methodologies Assignment. The purposes of the assignment: Understanding a real-time and time-critical system. Understanding Entity Relationship Diagram and Data Flow Diagram in terms of a real time software system
|
|
Develop work breakdown structure from refine scope statement
: Develop a work breakdown structure (WBS) from the refined scope statement. Best practices to finish a project on time, on budget. How to develop a project network? What are the Hammock Activities
|
|
Determine the required moles of steam
: Determine the moles of solvent required per mole of VOC free carrier gas if the exiting gas stream is to contain only 0.2 mol % VOC and if 1.5 times the minimum solvent is used.
|
|
Compute the times interest earned
: Compute the Times interest earned, Debt ratio, Operating cash flow/total debt, Return on assets and Return on common equity.
|
|
Prpare a new product that would appeal to your market
: Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market.
|
|
Goal of the firm and how a manager decisions
: Explain the goal of the firm and how a manager decisions in the areas of working capital management and capital structure act to achieve this goal? Please provide source?
|
|
Why do we need bcg matrix
: How do you categorize various Monsanto's products/services into one of four categories of BCG matrix (Cash Cows, Stars, Question Marks, and Dogs)? Why do you think so? Please make your own BCG matrix and write explanations of the model.
|
|
Interest rate parity holds
: Suppose 90-day investments in France have a 6% annualized return and a 1.5% quarterly (90-day) return. In the U.S., 90-day investments of similar risk have a 4% annualized return and a 1% quarterly (90-day) return. In the 90-day forward market, 1 ..
|
|
Boxes of pens every year
: Suppose Stanley's Office Supply purchases 50,000 boxes of pens every year. Ordering costs are $100 per order and carrying costs are $0.40 per box. Moreover, management has determined that the EOQ is 5,000 boxes.
|