Proving risk management and conflict resolution

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Competency: Proving risk management and conflict resolution

As part of a strategy to increase sales, Buon Pane has launched an advertising campaign for a new gluten-free bread that will be on sale in several supermarket chains. The company has invested a lot of money and time in this project because it is projected to be one of the top selling products for the company. However, a few days after its launch, a video denying the taste and some other characteristics of the product such as freshness and quality has gone viral in social networks. The CEO calls a meeting to assess this emergency.  What would be the action plan you would suggest managing this situation?

Reference no: EM133042819

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