Providing value is a key objective of market-driven

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Providing value is a key objective of market-driven strategies. Based on the formula for providing added value, there are only five "basic", alternative strategies that a company can consider. (a) For the 2015 Honda Accord the MSRP was $22,000. If you were the Automotive Product Manager for the Honda Accord and you wanted to provide "additional value to customers" with the 2016 models, (a) describe the five possible "general" alternative value strategies that could be used and state how each alternative provides additional value (using only the value formula primarily as your support) and (b) for each alternative, provide "actual examples specifically related to the Honda Accord" of how the Product Manager might deliver more value for customers who acquire a Honda Accord in 2016?

Reference no: EM13678519

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