Provides the incentives for the green energy initiative

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Reference no: EM132227381

1) The European Unionas well as the German agency provides the incentives for the green energy initiative. This would be a part of the country'soverall________.

A) expropriation efforts

B) cultural environment

C) common law legal system

D) trade secret environment

E) regulatory environment

2) A Chinese consumer chatting on iPhone while sipping Coke is a clear indication of all of the following aspects except__________.

A) The world becoming an integrated marketplace

B) Openness of the Chinese market to world economies

C) Gradual integration of national economies

D) Growing interdependence of national economies

E) Growing independence of national economies

3) International business has become increasingly important and growing in recent decades due to all of the following reasons except __________.

A) Liberalization of government policies

B) Declining world competition

C) Technological advancements

D) Declining trade barriers

4) Despite its success in entering new markets around theworld,RIM has encountered polit-ical challenges in various countries that have threatened its international growth efforts. It has been threatened by governments in some countries asking domestic cell providers to stop providing service to BlackBerry primarily due to whatfeature?

A) Insecure networks

B) Proprietary encrypted technology

C) Seamless mobile access

D) Integrated hardware

5) RIM entered into private negotiations and settled disputes with governments seeking ac-cess to its data without compromising the security of the information. Giving in to selectgovernments'demand could have affectedRIM's_________________ .

A) Integrated hardware

B) Reputation for data security

C) Encrypted technology

D) Seamless mobile access

6) When American actor Richard Gere playfully kissed Indianactress,ShilpaShetty,inIndia,there were legalactions,violence, and protests because it was against all of the fol- lowing except __________________norms.

A) Political

B) Religious

C) Social

D) Cultural

7) The entertainment industry will continue to evolve and face global challenges. Just as for-eign films have influenced American filmscreatively,foreign______________will now play an influential role in filmmaking.

A) Rules

B) Languages

C) Actors

D) Demand

8) Localization,which can be expensive andrisky,is a major drawback when making mov-ies for an international audience. Because dialogs simply do not translate from one language toanother,which type of movies is the best for globalmarkets?

A) Historical

B) Comedies

C) Action thrillers

D) Family oriented

9) When the Nielsen gathers information found on consumer bloggingwebsites,which step of the market research process is itconducting?

A) Assess the value of the research

B) Define the problem.

C) Choose unit of analysis.

D) Examine data availability.

E) Gather information.

10) If a global firm chooses only to consider big data from a global market research firm like Nielsen without considering any additional information from human sourcesabroad,it is fail-ing to consider information acquired through________.

A) direct sensory perception

B) social media websites

C) illegal backchannels

D) human data interchanges

E) data warehouses

11) Nielsen measurestelevision-viewinghabits through electronic devices to track the view-ing behaviors over a period of time. Collecting data in this manner would be an example of a________.

A) consumer panel

B) personal interview

C) survey

D) direct observation

E) focus group

13) Unilever targeted the BOP market segments due to its_______data, such as income and population.

A) standardized

B) demographic

C) ethnic

D) psychographic

E) behavioral

14) HLL,HindustanLever,developed and marketedsmall-packetsachets before any other competitor. The timing ofHLL'sentry into that market can best be described as offering HLL a unique________.

A) global elite segment

B) first-moveradvantage

C) foreign consumer culture positioning

D) benefit segmentation

E) ethnic segmentation strategy

15) Unilever'sextensive brandline-upwith a broad range of differentiatedofferings,unique fromcompetitors,is an excellent way for the firm to________itself as a global company meeting localproduct needs.

A) position

B) segment

C) standardize

D) concentrate

E) enable

16) Unilever recognized the health issues associated with iodine deficiency in the populationin Ghana. When the company solved the problem by making iodized salt available despite its remote geographical location and lowincome,this was an example of________.

A) age segmentation

B) psychographic segmentation

C) benefit segmentation

D) demographic segmentation

E) behavior segmentation

18) One of the methods of entering the Chinese market as discussed in the video was export-ing. Which of the following statements is true regarding the key differences between export selling and exportmarketing?________.(2 points

A) Export marketing does not result in product sales.

B) Export selling does not involve tailoring promotional materials.

C) Export marketing does not involve market research.

D) Export marketing does not involve product customization.

E) Product sales do not require marketing to sell.

19) What is the primary legal concern for foreign companies who want to license or franchise in the technology sector of the Chinesemarket?

A) Quotas

B) Intellectual property rights

C) WTO regulations

D) Double-digittariffs

E) Royalties

20) If a company is ready to make a seriouslong-terminvestment and move into the Chinesemarket,which of the following will it most likely pursue?

A) A subsidiary

B) Exporting

C) Franchising

D) Licensing

E) A representative office

21) The decision to outsource to China would most likely result fromChina's________.

A) infrastructure"coldchain"

B) the lax government regulations

C) low-costand productive labor pool

D) import tariffs

E) the 1.3 billion consumers in China

22) Many companies are drawn to enter the Chinese market. Which of the following methods would a company that is both new to foreign market activities and also is not yet ready com-mit to a significant financial investment in the market be likely topursue?

A) A representative office

B) Licensing

C) Wholly owned subsidiary

D) Exporting

E) Franchising

23) ________is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation.

A) Equity stake

B) Contract manufacturing

C) Joint venture

D) Licensing

E) Foreign direct investment(FDI)

24) Mr. Yoo is thinking to start a local business in his residential area. He is very anxious to learn and applyWestern-style marketingtechniques.Specifically, which of the following has great appeal to him?

A) Joint ventures

B) Franchising

C) Subsidiaries

D) Licensing

E) Mergers

25) Which of the following market expansion strategies could be used for an American com-pany wanting to diversify within the United States rather than goingglobal?

A) Country and market concentration

B) Country concentration and market diversification

C) Country and market diversification

D) Product expansion

E) Country diversification and market concentration

Reference no: EM132227381

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