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Reference no: EM133234588

1. Suppose a site using standard GA receives 40 million visits in a month, which is above the permitted collection limit. What happens?

The data is sampled

The account is charged a fee

The excess data is lost

The account is frozen

The excess data will be delayed an additional 24 to 48 hours

2. The number of unique visitors to a site may be _______________ because of _______________.

overcounted; one user using multiple devices

undercounted; cookie clearing

overcounted; multiple users sharing one device

both a and b but not c

both a and c but not b

3. For GA standard, real-time tracking is a ___________ feature intended for ___________.

free; verifying new tracking code was implemented successfully

free; routinely monitoring site activity

premium; verifying new tracking code was implemented successfully

premium; routinely monitoring site activity

hidden; users considering upgrading to GA 360

4. In general terms, what is A/B testing?

presenting and comparing different webpage formats

assessing which ads are more successful

learning which visitor groups are more profitable

evaluating referral traffic revenue

tracking which visitors bounce and which don't

5. GA tracking code is written in _____________ and implemented via ______________.

JavaScript; page tags

C#; page tags

JavaScript; server logs

C#; server logs

PHP; both page tags and server logs

6. Google offers GA certification options for:

applications

individuals

organizations

all of the above

none of the above

7. Which of the following information would be provided by off-site web analytics?

how visitors reached your site

how often Google users search for your products

how often visits to your site led to purchases

a and b but not c

b and c but not a

Reference no: EM133234588

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