User Account

All Pages

Provide what you believe to be five most significant element

Assignment Help Marketing Management
Reference no: EM133761890

Homework: Marketing Manager for New Product

Directions:

In this homework, you need to assume yourself as a marketing manager who will bring your new product (or service), not a business, to the target market, Hayward. To complete this homework correctly, follow the instructions below. You will lose points if you fail to follow the instructions.

A. Read the lecture slides (or watch the lecture videos) and textbook carefully.

B. Select one simple product (or service), not a business, for the target market, Hayward, CA. The product we are marketing is a device that installs in your car where when your car is broken into or window shatter you receive an alert via an app or text that your car is being broken into. Hayward California has a lot of break ins so this would be useful.

C. Conduct a situation analysis using what you learned from the lecture slide, lecture video, and textbook. Provide details about the Hayward market to which you will bring your product (or service). The details may include (but are not limited to): Demographics, market competition, market situation, related policies and regulations, etc. You may also use the frameworks such as 3Cs (customers, competitors, company) or 5Cs (3Cs + Context and Collaborators) for situation analysis.

D. Then, find and provide what you believe to be the three to five most significant elements of each SWOT dimension for your product, along with brief supporting reasons why.

QUESTIONS:

1. Situation Analysis:
2. SWOT Analysis (better if you use bullet points; must include supporting reasons)

Strength (Internal, Positive factors):
Weakness (Internal, Negative factors):
Opportunity (External, Positive factors):
Threat (External, Negative factors):

Reference no: EM133761890

Questions Cloud

Unlabelled blood tube : A registrar has collected a pretransfusion sample from a patient on the ward. He hands you the unlabelled blood tube and request form,
Medication during vaginal delivery : I chose would be vaginal birth with medication. One of the main pros to using medication during a vaginal delivery would be for pain relief,
How did company in your selected case use big data analytics : How did the company (Apple) in your selected case use big data analytics to deliver results? What would you have done differently?
What professional nursing organizations are you interested : What professional nursing organizations are you interested in or currently participate in? What nursing certifications or continuing education
Provide what you believe to be five most significant element : Provide what you believe to be the three to five most significant elements of each SWOT dimension for your product, along with brief supporting reasons why.
Patient walks into the office with goiter and states : A new patient walks into the office with a goiter and states she just moved to the area and was started on PTU (prophylthiouracil) a few weeks ago
Describe the selected post or video addressing : Describe the selected post or video addressing a recent natural disaster. Identify the social media platform, type of disaster, location, and if it was posted
Medical group practice saw patient today : A physician who is part of a medical group practice saw a patient today who had not been treated by the practice for 7 years.
Proposes leadership and collaboration strategies : Develops a plan for continued personal and professional development through enrollment in graduate education, continuing education programs, certification

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd