Provide two examples each of functional product and

Reference no: EM13477390

a. Give two examples each of a functional product and an innovative product.

b. Characterize functional/innovative products by choosing the appropriate adjective from the last column.

Product Characteristic	Functional Product	Innovative Product	*Choose From*
Lifecycle length			Long/Short
Contribution margin			High/Low
Product variety			Lot/Little
Forecast errors			Large/Small
Stockout rates			High/Low
Forced end-of-season markdowns			Frequent/Rare
Order lead time			Long/Short

c. It is claimed that a supply chain has two functions: a physical function, and a market mediation function. Explain what these terms mean.

d. Supply chains are generally of two types: physically efficient supply chains, and market responsive supply chains. What type of supply chain would be suitable for a functional product? Why?

Reference no: EM13477390

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