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Case Study: Please consult the case below to go over the story of Katrina Lake's $1.5 billion company Stitch Fix. Stitch Fix provides a personal styling service, sending individually selected clothing and accessories based on customer preferences and constraints. Buyers receive the knowledge, creativity and style expertise of human stylists, combined with the benefits a top-tier AI provides. These are blended into a service previously reserved for the wealthy (personal styling), delivered directly to customers' homes, at a price point that fits their budget. Lake's Stitch Fix is founded and led by women, and has one of the largest female management and workforces in the AI space, if not almost all industries. As of 2019, Stitch Fix employs more than 6,600 employees, of which 86% are women.
Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World (HBSP Coursepack). Kim et al., 2019.Links to an external site.
Question 1: Select at least two elements of the PESTEL framework that you think provide the most opportunity for Stitch Fix. And Select at least two elements of the PESTEL framework that you think are the biggest threats for Stitch Fix.
Question 2: Are there any other forces from the 5 Forces that you think would be at play that would make the industry more or less attractive?
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