Reference no: EM13740282

Phoenix Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance companies, and retail chains. You're vice president of human resources management at Phoenix and report directly to Gregory S. Forest, the company president. Mr. Forest advises you that in the last month, four clients have complained about the advertising work produced by the Roanoke, Virginia branch of the agency. He reminds you that the clients served from the Roanoke branch are vital to the overall success of Phoenix Advertising. Mr. Forest also explains the little he's been able to learn about the situation at the branch: In the last three months, two of the top management people-an art director and anaccount executive-have left the agency. Three of the graphic designers and four of the copywriters are threatening to quit because they feel their creative efforts are being rejected or revised without consultation. They want to be part of a collaborative team, not to simply produce work that the art directors and account executives can arbitrarily alter.

In an attempt to increase revenues, the branch is accepting new clients without evaluating the effects of the new accounts on the current project workload. As a result, without notice or compensation for the additional hours, all salaried employees are required to work long hours several days each week. Employee morale and productivity are declining day by day.

Your investigative goals are to

• Identify and describe specifically the causes (root issues underlying) each problem

• Show the impact of each problem on the business and on employee morale

• Provide specific recommendations for resolving the problems to restore the Roanoke branch to full productivity