Provide some background on the case itself

Assignment Help Strategic Management

Reference no: EM1328786

1. BACKGROUND: Provide some Background on the Case itself

2. ANALYSIS: What are the major points in this case? What are the issues or problems or issues you have identified?

3. SOLUTIONS: What are methods that would address the issues/problems (you need to support this with some research).

4. CONCLUSION...A general wrap-up of the Case and your summation of the case itself.

Cite the reference in correct APA format and should include at least 2 external resources.

CASE:

Dear Fellow Stockholders:

What a difference five years makes. On February 11, 2005, JetBlue Airways celebrated its five-year anniversary. As we reflect on this occasion, we have much to celebrate and even more to look forward to. Thanks to the dedicated efforts of our outstanding crewmembers, 2004 was another very solid year for us; our fourth straight year of profitability. We closed the year having reported sixteen consecutive quarters of profitable results. In 2004, five airlines, representing 24% of industry capacity, were operating under bankruptcy protection. Collectively, U.S.-based airlines lost $5.2 billion for the year. Considering this, together with the escalating cost of fuel and the weak revenue environment that permeated the industry, our success in running a profitable airline was no small feat. As we move through 2005, we are confident that our business plan is strong and believe we are capable of continuing to deliver on the goal we set out with five long years ago: delivering profits for our stockholders and crewmembers while offering an excellent experience for our customers.

A key part of JetBlue's success is our devotion to keeping the brand fresh and, based on customer feedback, the continual improvement of our industry-leading product. Consistent with our original goals, our service continues to focus on taking the hassle out of air travel by offering customers what they want, and nothing they don't. Customers today enjoy low, easy-to-understand fares, convenient flights, and pre-assigned leather seats with up to 34 inches of seat pitch. Additionally, we now offer up to 36 channels of free DIRECTV

Reference no: EM1328786

Questions Cloud

Marketing skills needed to convince group : Jenny is afraid that she might not have the marketing skills needed to convince this group of the unique capabilities of Sandwich Blitz.

Tvm-compounding and discounting : Find out the present value of $2,000 received at the end of each year for next 15 years at a discount rate of 7%? How are the processes of discounting and compounding related? Describe.

Infuence of mass media on public safety and security : How influential is mass media regarding public safety and security issues? How has this influence changed public safety and security environments?

Explain how can you use this information to your advantage : You are a pharmacist in a small town. Explain how can you use this information to your advantage.

Provide some background on the case itself : Provide some Background on the Case itself

Explaining greatest challenge with leaders in organizations : From an HR perspective, what do you think the greatest challenge is with leaders within organizations? Why?

Future financial challenges and opportunities-us airways : This solution provides the learner with challenges and opportunities that US Airways may face in the coming years that would potential require financial management and analysis.

Research on open fields doctrine : A description of the research topic with details. What is the "open fields" doctrine? How is it different from "plain view"?

Describe what do you mean by the price elasticity of supply : Describe what do you mean by the price elasticity of supply.

User Account

All Pages