Provide persuasive argument establishing the benefits

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Reference no: EM132172708

You have just started as general manager of a rapidly growing outbound travel company. Currently there are five franchised outlets spread across the country and there are plans to open another four in the near future. The organisation does not have a documented mission statement and you believe that capturing a mission statement in writing will benefit the management of the whole operation. However, many of the owner operators believe that a mission statement has very little benefit to their business and that they are generally a waste of time.

Provide a persuasive argument establishing the benefits, to the management team, of developing a written mission statement. Include in your argument a definition of the concepts of strategic direction and its place within the strategic management process, and applying them to the above scenario.

Reference no: EM132172708

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