Provide marketing plan of mcdonalds

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Reference no: EM132252468

Question.

Provide Marketing Plan of McDonalds. The approach taken here is to present a 5-Part plan that includes:

- Purpose and Mission: In this section details and timetables are presented for seven key decision areas

Current Products

Current Target Market

Current Distributor Network

Current Competitors

Financial Analysis

External Forces

- Situational Analysis.

- Marketing Strategy and Objectives: This section consists of three major issues:

Marketing Strategy

Financial Objectives

Marketing Objectives

- Tactical Programs: In this section details and timetables are presented for six key decision areas:

Target Markets

Product

Promotion

Pricing

Distribution

Other Areas

- Budgets, Performance Analysis and Implementation: This step consists of three key topics:

Marketing Budget - presents a clear picture of the financial implications of the plan

Performance Analysis - presents the expected results of the plan including its financial impact

Implementation Schedule - shows timelines and identify those responsible for performing tasks

Reference no: EM132252468

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