Reference no: EM132172750

Base your answers on the following scenario:Matt and Ashley are two recent college graduates. They loved living in the small city where they attended school but were having difficulty finding jobs in the area. They began brainstorming about products that they felt would be viable businesses to serve the needs of students and the broader community. Here is the list they came up with:

• Concierge Service: Provide laundry pick up and drop off, shopping services, bill paying services, travel planning, and a host of other services for busy students.

• Rent a Bike: A service with a number of bikes available at various locations on and off campus. People could rent the bikes by joining the service and swiping their membership card at a kiosk where the bikes are stored. The bike could be returned to any kiosk in town.

• Cereal Bar Restaurant: This restaurant would offer only cereal. People would enter the restaurant and pay one fee based on bowl size. They could then fill the bowl from cereal dispensers located on an island in the middle of the store. Juice, milk, and stir-ins, such as fruit and chocolate chips, would be available for an additional fee.

Pick one product identified and discuss what advertising and PR activities you would conduct to promote this service to students and the broader community.