Provide inexpensive accommodation for families on holiday

Assignment Help Basic Statistics

Reference no: EM131050085

Phil Green, the CEO of Emblem Hotels, was wondering how to differentiate among three different types of accommodations offered under the Emblem flag in order to attract the appropriate type of client for each. Deluxe was meant for business travellers, Express aimed to provide inexpensive accommodation for families on holiday, while Royal provided high quality services for wealthy international travellers. Phil felt the revenues could be increased if clients and potential clients understood these distinctions better. Keen to develop a strategy to eliminate brand confusion, he conducted a customer survey of those who had used each type of facility. Most customers were unaware of the differences. Many complained about the age of the buildings and the poor maintenance. The quality of service was rated poor too. Furthermore, rumour was spreading that a name change was likely and franchise owners were becoming angry. Phil realized he needed to understand how the different classifications would be important to the different customers then he could develop a marketing strategy. He also recognized that unless the franchise owners cooperated his plans would never reach fruition.
For the above case

(a) identify the problem,

(b) develop a conceptual framework,

Reference no: EM131050085

Questions Cloud

What effects on health economic models would you anticipate : If traditional healthcare was to stray into the realm of socioeconomics, what effects on health economic models would you anticipate?

How do the three types of systems described : How do the three types of systems described in the chapter relate to these two categories?

Designs and justifications for the design around the class : Design an experiment that would examine the research question ‘does time of day affect employee productivity?' Draw a diagram to illustrate your design. Share your designs and justifications for the design around the class.

Analytical review of social research : Analytical Review of Social Research. Introduction: The scope of any paper on Social Research is vast and you need to start by think about guiding both the reader of your paper and yourself through the process

Provide inexpensive accommodation for families on holiday : Phil Green, the CEO of Emblem Hotels, was wondering how to differentiate among three different types of accommodations offered under the Emblem flag in order to attract the appropriate type of client for each.

Develop an api programs in solidworks : MP3604 ADVANCED COMPUTER AIDED DESIGN - Design a program that will produce a complex bottle with a required internal volume given by the user based on user inputs for max height or width.

Multi-modal four directors of quik build : If the standard deviation for a set of scores was 0 (zero) what can you say about the distribution? (a) the mean is 0

Represent systematic risks : Which of the following represent systematic risks?

How might psychoanalysis explain eve case : Using for the definition of aggression "behavior intended to hurt someone else", which of the four acts would be aggressive? Do the actions of the terrorists and the military differ with respect to being classified as aggressive, according to this..

User Account

All Pages