Reference no: EM133414644

Question: Performance and post-purchase evaluations provide important marketing data for healthcare organizations. Many consumers evaluate healthcare products for their purposes, but when they share this information with the providing organizations, they offer insights into whether products meet consumer needs and expectations. For this discussion, you conduct performance and post-purchase evaluations on a healthcare product you have tried.

To prepare:

Reflect on when you have consumed a generic and brand-name product for the same health condition (e.g., taking Motrin and/or storing a brand of ibuprofen for headache relief).

Note: If you have not had this experience, interview someone who has.

From the consumer perspective, assess both products using performance and post-purchase evaluations. Consider each of the benefits segments for both products (i.e., cost, effectiveness, convenience, etc.) and whether you would purchase either product again.

Submit your answer to the discussion question. Conduct performance and post-purchase evaluations on a healthcare product you have tried.

The initial post must require four (4) current quality references and two (2) peer-reviewed articles.
Focus on presenting critical thinking ideas and synthesis in your posts and less on stating and describing.