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Question: Greenwashing is defined as a company's efforts to promote environmentally friendly products or services but are not actually making an efforts to be more environmentally friendly. (Edwards, C. 2023) A perfect example of greenwashing is Volkswagen getting caught in 2015 for its false claims of creating vehicles that were either hybrids or more environmentally friendly cars when the fact was that their vehicles were producing much higher pollution that far exceeded not only what was required to be classified as these type of vehicles but what was governed and regulated as emission standards. This is an excellent example of why the term greenwashing is looked at as harmful to businesses. The company was not only penalized heavily in fines but lost the trust of its customers and cost a massive loss in sales from the clientele who were willing to spend the extra money for a more environmentally friendly vehicle. If I were the CEO of Volkswagen, I would not have moved forward with the ads promoting more environmentally vehicles, not only because it was not true, but because I believe that business ethics go a long way in terms of the company's reputation and maintaining customers' and stakeholders trust.
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