Provide experience in process of developing marketing

Reference no: EM133306667

Assignment: The purpose of this assignment is to provide experience in the process of developing an integrated marketing communications plan for a product, service, or social cause/organization. The Product is Jamaica Mountain Peak and there introducing a new coffee flavor, ''cinnameg'' develop a marketing promotional campaign that will take place on a university campus called UTECH .N.B. Tactics [Explanation of the day-to-day, hands-on activities to be carried out] (Daily work schedule for duration of promotion is required (i.e. names, date, duration of shift etc.) Activities must be realistic, appropriate and detailed

Reference no: EM133306667

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