Provide example of unethical practices in marketing research

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Reference no: EM133481239

Problem I. What is the difference between using in-house employees versus a research firm to perform a research study for a company? Also, include the benefits of each (in-house and research firm)

Problem II. Provide some examples of "unethical" practices in marketing research and why is studying ethics an important part of marketing research (2-part question- make sure you answer both questions)

Reference no: EM133481239

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