Reference no: EM133439825
Provide evidence that a supportive organizational culture leads to employee commitment and employee satisfaction convince the C-Suite to spend money on your initiative, so avoid using anecdotes and personal opinion. People in the C-Suite want facts, or at least sound theory.
1. Finding and citing prior research is an excellent way to bolster your claims
Assume that your plan is to spend $100,000 on the learning intervention to improve culture, and that includes course development, course delivery, and opportunity cost.
Assume that your organizational culture intervention will result in a measurable, one-unit increase in supportive organizational culture, Based on existing research, you estimate that a one-unit increase in supportive organizational culture results in a .5 unit increase in employee commitment and a .5 unit increase in employee satisfaction.
1. Assume that prior research also has shown that a one-unit increase in employee commitment results in a .25 unit increase in customer service.
2. Assume that prior research has shown that a one-unit increase in employee satisfaction results in a .25 unit increase in customer service.
3. Assume that a one-unit increase in customer service results in $150,000 that accrues from better customer retention at Acme.