Reference no: EM133522839

Case Study: For years, a controversy has been brewing over the amount of junk food and soft drinks being soldthrough vending machines in local schools. Schools benefit from revenue-sharing arrangements,but many parents and health experts are concerned about the negative effects of these snacksand beverages. You and your brother have almost a decade of experience running juice stands inmalls, and you would love to find some way to expand your business into schools. After a quickbrainstorming session, the two of you craft a plan that makes good business sense while meetingthe financial concerns of school administrators and the nutritional concerns of parents anddieticians.

Questions: Here are the notes from your brainstorming session:

• Set up portable juice bars in local schools offering healthy fruit and vegetable drinks along with simple, healthy snacks.

• Offer schools 30 percent of profits in exchange for free space and long-term contracts.

• Provide job training opportunities for students (for example, during athletic events).

• Provide detailed dietary analysis of all products sold.

• Establish a nutritional advisory board composed of parents, students, and at least one certified health professional.

• Assure schools and parents that all products are safe (for example, no stimulant drinks, no dietary supplements).

• Support local farmers and specialty food preparers by buying locally and giving these vendors the opportunity to test market new products at your stands.